Dr. Siegmar Haasis, Former CIO of Mercedes Benz, Joins Arorian Advisory Board

Digital Transformation Solution & Consulting


Dr. Siegmar Haasis joins Arorian’s Advisory Board

Dr. Siegmar Haasis, digital transformation leader and former Daimler CIO joins the Arorian Advisory Board

FRANKFURT | February 15, 2024

Arorian Welcomes Dr. Siegmar Haasis to Its Advisory Board

Arorian, a leading provider of innovative digital solutions, is proud to announce the addition of Dr. Siegmar Haasis to its Advisory Board. Dr. Haasis, a renowned figure in the field of digitalization with an illustrious career spanning over 27 years at Daimler, including eight years as the Chief Information Officer (CIO) of Research & Development at Mercedes-Benz, joins Arorian to steer the company towards new horizons of digital transformation.

Throughout his career, Dr. Haasis has been at the forefront of digital innovation, leading transformative projects that have set benchmarks in the automotive industry. His extensive experience covers a broad spectrum of digitalization in fields such as Research & Development (R&D), production, sales, aftersales, and IT, across more than 20 countries.

Dr. Haasis has been an active member of the German Association of the Automotive Industry (VDA) Product Lifecycle Management (PLM) working group for over a decade, culminating in his role as chairman of the VDA AG Digitalization in Development. His leadership and vision have significantly contributed to shaping the future of digital practices in the automotive sector.

An influential thought leader, Dr. Haasis has imparted his knowledge and insights through numerous keynotes, authored five specialist books, and contributed to over 100 publications. His commitment to education and innovation is further evidenced by his engaging lectures at various universities.

Following his tenure as CIO, Dr. Haasis embarked on an entrepreneurial journey with HaasisDEC, further demonstrating his pioneering role in the digitalization landscape. His extensive network, leadership experience, and deep understanding of digital technologies make him an invaluable asset to Arorian.

“We are thrilled to welcome Dr. Siegmar Haasis to our Advisory Board,” said Manan Arora, CEO of Arorian, “His unparalleled expertise in digital transformation and his visionary leadership will be pivotal as we continue to innovate and provide cutting-edge solutions to our customers. Dr. Haasis’s appointment reaffirms our commitment to driving excellence and value in the digital era.”

Arorian looks forward to leveraging Dr. Haasis’s insights and expertise to enhance its digital solution offerings and foster transformative growth for its clients worldwide.


Arorian is a global leader in providing digital solutions and services that drive transformation and growth for businesses across various industries. With a focus on innovation and excellence, Arorian delivers unparalleled value to its customers by harnessing the power of technology to solve complex challenges.

Arorian Media Contact
Email: media@arorian.com


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