USE CASE
Collaboration on Feature Prioritization: Codebeamer and Azure DevOps
Effective feature prioritization is essential to ensure that product teams and engineering teams remain aligned on business goals, customer needs and delivery schedules. In many organizations, product managers work in Codebeamer while developers rely on Azure DevOps (ADO) for implementation and sprint planning. Without seamless synchronization, critical feedback and updated priorities can be delayed, leading to misaligned work or late delivery. AroTrace addresses this challenge by creating a structured connection between Codebeamer and Azure DevOps to maintain a single source of truth.
THE CHALLENGE
Misalignment Between Product Management and Development Teams
Organizations face recurring issues when priorities are defined in one system but executed in another:
1. Delayed Feedback Transmission
Customer and business feedback captured in Codebeamer does not reach Azure DevOps quickly enough to influence engineering planning.
2. Untracked Priority Changes
Even when priorities shift in Codebeamer, engineering teams may remain unaware and continue working on outdated items.
3. Lack of a Feedback Loop for Progress
Progress updates from engineering to product teams are often incomplete or late, leading to roadmap decisions based on outdated information.
ARORIAN SOLUTION
AroTrace for Feature Prioritization Alignment
Arorian’s AroTrace platform establishes a structured, real-time connection between Codebeamer and Azure DevOps. It ensures that feature prioritization, updates and progress flow seamlessly across systems to maintain alignment between business goals and engineering execution.
Key Capabilities of AroTrace:
1. Context-Rich Feature Synchronization
Features are synced from Codebeamer to Azure DevOps as backlog items, epics, or user stories, with business value and dependencies preserved.
2. Real-Time Priority and Update Propagation
Changes to priorities or descriptions in Codebeamer are automatically reflected in Azure DevOps, keeping sprint backlogs accurate.
3. Bidirectional Traceability
Both systems provide embedded access to related items, ensuring visibility into dependencies, blockers and progress.
4. Continuous Feedback Loop
Engineering updates flow back to Codebeamer, giving product managers real-time insight into delivery progress.
Find more about AroTraceWORKFLOW IN PRACTISE
Step-by-Step Collaboration Model
1
Collect and Define Feature Ideas in Codebeamer
Product teams gather feedback and link it to requirements and epics.
2
Prioritize Features Based on Business Needs
Market demands, customer input, or compliance needs determine priority levels.
3
AroTrace Synchronizes Features to Azure DevOps
Backlog items retain context, traceability and relationships to higher-level requirements.
4
Engineering Teams Plan and Execute in ADO
Features are broken down into tasks and progress is tracked in real-time.
5
Status Updates Flow Back to Codebeamer
Product managers maintain visibility into execution and can adjust plans dynamically.
BUSINESS IMPACT
Real-Time Alignment, Faster Delivery and Improved Collaboration
Organizations across industries benefit from this AroTrace integration in multiple ways:
1. Faster Response to Market Changes: Updated priorities are reflected instantly, ensuring engineering teams work on the right features.
2. Improved Traceability for Decision-Making: A connected digital thread supports compliance and audit requirements.
3. Enhanced Collaboration Between Product and Engineering: Teams share a unified view of priorities, progress and dependencies.
4. Reduced Risk of Misalignment: Minimizes wasted effort and late-stage corrections caused by outdated information.
Next Step: Proof of Concept (POC)
Ready to see how this integration works in your environment? A Proof of Concept (POC) is the fastest way to validate feasibility, value and ROI — with minimal risk.

DURATION
2–4 weeks, depending on scope and complexity
COMMITMENT
No obligation to continue if success criteria are not met
AGREEMENTS
NDA and Proof of Concept Statement of Work (SOW) signed prior to kickoff
SUPPORT
Full access to Arorian’s engineering and product teams throughout the POC
ABOUT ARORIAN
Arorian is a global leader in providing digital solutions and services that drive transformation and growth for businesses across various industries. With a focus on innovation and excellence, Arorian delivers unparalleled value to its customers by harnessing the power of technology to solve complex challenges.




